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About Us

We were born in 2007, by the hands of Nish and Sach Kukadia. We were the first private online shopping club launched in the UK. Made to share the most desirable brands, at the most desirable prices, at any time of the year. However, that was a time when online shopping was barely trusted. Companies in the UK were not keen on venturing into this “new-age way” of doing business with a 5-staff start-up from a basement service room in Brent. It was tough.

But the brothers didn’t give up on us and dared overseas. After closing our first deal in Italy, labels such as Chloé, Boss and Diesel went on sale on our website. Soon enough Furla, Adidas and others followed, giving us the boost to shape a new generation of retail industry.

Within three years, we grew to a team over 100 people, selecting and handling around 5000 products every day. Since then, we have partnered with 1600 brands across the world. Luxury, fashion, beauty, accessories, footwear, homeware and electronics. All to give our members not only greater deals but greater variety. In 2013, we became part of the London Stock Exchange Elite group and acknowledged by the government as one of UK’s brightest digital businesses. We have been among the best, every year since then. And each year we feel more passionate.

Today, we live in Notting Hill, known as the largest flash sale website in the UK. But that doesn’t matter much to us. What matters is this rush of finding brilliant designer deals, and share the feeling with everyone, every time.

Listings and Awards:

Drapers Digital Awards 2016: Winner, Best PurePlay Retailer under £50m>

Top 100 BAME Leaders in Business 2016: The Sunday Times

Asian Achievers Awards 2015: Winner, Entrepreneurs of the Year

Retail Week Power List 2015: Founders listed among the 100 most influential people in retail

Great British Entrepreneur Awards 2014: Winner, Fashion Entrepreneur of the Year

Online Retail Awards 2014: Winner, Mid-Sized Retailer & Department Store of the Year

Lloyds EA Business Awards 2014: Winner, Business of the Year

The Sunday Times Tech Track 2014

The Future Fifty 2013: As one of the UK's top 50 growth-stage digital companies

And the best recognition of all: Yours