SECRETSALES.com was started by brothers Nish and Sach Kukadia in 2007 as a pioneering way for designer brands to sell their excess inventory directly to customers using the power of the internet.
The secret is that almost all designer brands over-produce products in the hope they will maximise full price sales but often cannot predict volumes accurately. If products are unsold or retail orders are cancelled, SECRETSALES can help brands by hosting a short-online sale to registered customers. Every day those registered customers receive an email announcing the 10 or so new sales that launch daily, each with a limited amount of items at fantastic prices, so the fastest customers are rewarded with the best choice.
The brothers started the business in a basement office in West London and within 3 years the team grew to 80 staff working across buying, marketing, technology and operations departments. Since then, the company has partnered with over 1600 designer brands ranging from luxury fashion, accessories, footwear, kidswear, beauty, home and electronics.
In 2013 the company was selected as one of the Future Fifty brightest technology companies in Britain and has won a number of prestigious awards over the years. In 2017 SECRETSALES was acquired by Excalibur Holdings, an Exponent Private Equity company, which is the UK’s largest daily deals and flash sales group. Today the company is headquartered in Aldgate East in East London.
Drapers Digital Awards 2016: Winner, Best PurePlay Retailer under £50m>
Top 100 BAME Leaders in Business 2016: The Sunday Times
Asian Achievers Awards 2015: Winner, Entrepreneurs of the Year
Retail Week Power List 2015: Founders listed among the 100 most influential people in retail
Great British Entrepreneur Awards 2014: Winner, Fashion Entrepreneur of the Year
Online Retail Awards 2014: Winner, Mid-Sized Retailer & Department Store of the Year
Lloyds EA Business Awards 2014: Winner, Business of the Year
The Sunday Times Tech Track 2014
The Future Fifty 2013: As one of the UK's top 50 growth-stage digital companies