Underwear trend sparks rise in sales of nipple covers

While this season’s clothing trend of fashioning underwear as outerwear certainly looks eye-catching, we here at Secret Sales HQ have noted that perhaps it isn’t the most practical of styles.

It would seem that many of you followers of fashion out there agree - Selfridges has reported a 20 per cent rise in sales of nude nipple covers, helping fashionistas to stay on trend while your modesty is well and truly protected.

The Daily Mail advises that the department store has now had to increase its orders of the must-have accessory due to the numbers of people who are taking note of celebrities such as Rihanna and Lily Allen who have been spotted in sheer body-style tops.

Helen Attwood, head buyer of lingerie at Selfridges, said: "Our customers are spending upwards of £250 on sheer bodies, which they don’t want to keep hidden under their clothes."

Vogue recently noted that the underwear as outerwear trend can be adopted despite the freezing weather we’re currently experiencing here in the UK.

The publication cited Marc Jacobs’ clever use of lingerie - the designer layered a baby blue silk bra with a dusty pink blouse in his spring/summer 2010 collection.

While I don’t know if I’m quite brave enough to face these chilly winter mornings in just my undies, I certainly will be making an investment in some nipple covers as soon as the sun makes a welcome appearance.