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Prince Charles shapes the future of fashion

January 27th, 2010

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Tags: Burberry, Paul Smith, Prince Charles, Wool clothing

Prince Charles shapes the future of fashion

We all know how big a clothing trend sheepskin has been this winter - especially during the unusually cold weather. But it seems that we might all be wrapping up in wool next autumn - thanks to a little help from the Prince of Wales.

Prince Charles has launched a scheme that is aimed at getting people to reconsider wool as a fashionable and eco-friendly clothing material. This, he hopes, will help to bring the price of wool back up across the world and help out farmers.

In 2009 the average cost of wool per kilogram was just 66p - compared to 93p two years earlier.

So not only will we be looking cosy in knitwear, we will be helping out struggling farmers!

Prince Charles has said that he hopes that making clothing from wool will reverse the trend for cheap "throw-away garments that are being dumped in landfill sites", the Times reported.

Many designer clothing labels are already using wool in their collections, including Paul Smith, Burberry and Jasper Conran.

A national wool week is set to run ahead of London Fashion Week in September - so get ready for woolly jumpers, cardigans, scarves and suits!

One of my favourite designers Sonia Rykiel will launch a knitwear collection for H&M towards the end of next month - so we have no excuse for not supporting a worthy cause!

by Annabel Sanders in Fashion Latest, Future Trends | Print article

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