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Lohan to remain employed at Ungaro

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Lohan to remain employed at Ungaro

You can imagine having sold a designer clothing brand that carries your name that you would still harbour worries about its reputation.

This was more than likely how Emanuel Ungaro felt when his former brand took on Lindsay Lohan as artistic director, to which he - not so quietly - voiced his outraged opinions on.

However, according to Vogue, the controversial actress’ future with the label is not under threat and she is currently still attending photo shoots for their collaboration.

Chief executive officer for the brand Mounir Moufarrige told WWD that the 23-year-old was a suitable candidate to be their "walking, talking advertisement".

He added: "There are some girls out there that whenever they move, whatever they wear, they attract attention, even if they make mistakes. It’s all publicity."

So her success, he explained, had come down to the increased attention the brand had received along with visibility in the media - even though her line never made it into the shops. Mr Moufarrige said that before her involvement got people talking, Ungaro had been a "dormant brand".

He also refused to comment on what Mr Ungaro himself had thought of the decision when asked by Reuters.

Do you think Lohan creates a good image for the brand?

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TSwain - February 1st, 2010 at 7:32 pm

I usually don’t post on blogs but you’ve forced me to, great info.. excellent! … I’ll add a back link and bookmark your site.



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