Lily Allen to open designer clothing boutique

She’s not exactly known for her consistent style and getting her look spot-on, but Lily Allen has confirmed that she will be making yet another foray into the world of women’s clothing.

I don’t know about you, but images of crazy hairstyles, vintage dresses with trainers and some unflatteringly-small performance outfits all spring to mind. And here at Secret Sales HQ we don’t anticipate to be queuing at the door.

But perhaps we are being hasty. Lily made the announcement during an interview on Radio One, stating that she wants to set up her own designer clothing boutique that would offer a range of items for rent.

"It’s about getting really nice clothes but letting people rent them for affordable prices so they can go out and feel like a million dollars and it won’t cost them a million dollars," she explained.

OK, so here is something that we can relate to and we do admire the idea behind the design.

The business venture is something she says she wants to do with her sister and they have said they want to call it Lucy in Disguise.

Lily created a capsule line of women’s clothing for high street store New Look back in 2007 entitled Lily Loves.

It will be interesting to see what she comes up with and perhaps I will be eating my words. What do you think?