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Archive for February 2nd, 2010

Underwear trend sparks rise in sales of nipple covers

Underwear trend sparks rise in sales of nipple covers

While this season’s clothing trend of fashioning underwear as outerwear certainly looks eye-catching, we here at Secret Sales HQ have noted that perhaps it isn’t the most practical of styles.

It would seem that many of you followers of fashion out there agree - Selfridges has reported a 20 per cent rise in sales of nude nipple covers, helping fashionistas to stay on trend while your modesty is well and truly protected.

The Daily Mail advises that the department store has now had to increase its orders of the must-have accessory due to the numbers of people who are taking note of celebrities such as Rihanna and Lily Allen who have been spotted in sheer body-style tops.

Helen Attwood, head buyer of lingerie at Selfridges, said: "Our customers are spending upwards of £250 on sheer bodies, which they don’t want to keep hidden under their clothes."

Vogue recently noted that the underwear as outerwear trend can be adopted despite the freezing weather we’re currently experiencing here in the UK.

The publication cited Marc Jacobs’ clever use of lingerie - the designer layered a baby blue silk bra with a dusty pink blouse in his spring/summer 2010 collection.

While I don’t know if I’m quite brave enough to face these chilly winter mornings in just my undies, I certainly will be making an investment in some nipple covers as soon as the sun makes a welcome appearance.

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Jimmy Choo eyes sporty fashionistas with new designer shoes

Jimmy Choo eyes sporty fashionistas with new designer shoes

As you all know, I am perhaps not the biggest lover of trainers that the world has ever seen and while I wish I was one of those sporty types, I think it’s time to face up to the fact that trawling around the shops each weekend is the closest I get to physical activity.

But a new designer shoe range from the king of collaborators Jimmy Choo could certainly be enough for us here at Secret Sales to swap our stilettos for a sportier model.

Grazia reports that the designer is set to launch a range of trainers, embracing the current trend for all things nineties.

The publication suggests teaming the high-end high-tops with a playsuit or mini dungarees to maintain a feminine but on-trend look.

I have to say that I am loving the fact that the brand is branching out from its traditional bejewelled footwear delights.

Last year Jimmy Choo collaborated with iconic British brand Hunter to design fabulous crocodile print wellies, which certainly make looking stylish in the rain and while at festivals a much easier job.

And more recently the brand joined forces with Ugg in order to bring fabulous footwear to those of us who want comfort, without relinquishing anything in the style stakes.

Tamara Mellon, president and founder of Jimmy Choo, said: "Other than Jimmy Choo, Ugg Australia is the only other footwear I have in my wardrobe."

Would you wear Jimmy Choo trainers?

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Elle Macpherson to host Britain’s Next Top Model

Elle Macpherson to host Britain's Next Top Model

Friends and colleagues here at Secret Sales HQ whinge at me as soon as Britain’s Next Top Model hits our screens each year, saying that they can’t get in touch with me for love nor money.

But what better opportunity is there to see a fabulous range of designer clothing and shoes showcased while in the comfort of your own home?

And now it has been revealed that supermodel Elle Macpherson will be taking over from Lisa Snowdon in hosting the series I’m going to be more glued than ever.

The model and lingerie designer was unveiled as the new front woman of the show this morning and she said: "I am looking forward to finding the face to represent the next generation."

Her new role is set to get underway in the spring - I personally cannot wait to see the outfits that she’s going to pull out.

Elle’s lingerie range was recently praised by the fashion team over at the Times for including styles that go up to a G cup, which could be perfect for those of us with a little va-va-voom.

And those of you who are looking to spice up the forthcoming Valentine’s Day with a little sexy lingerie may want to take notice of the designer’s luxurious collection, which is currently the single bestselling underwear line in the UK.

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