Timberland – The Brand
Timberland’s heritage story begins with Nathan Swartz, a family business man who owned a shoe company in Massachusetts, USA. The Abington Shoe Company privately manufactured shoes for a number of brands during the 50’s - 60’s; with 1965 being a crucial year for Swartz. It was this year that he introduced injection-moulding technology to the footwear industry.
The pioneering method saw the ability to fuse soles to leather uppers without stitching. This created a true water repellent shoe.
In 1973 the Timberland brand was launched, with their waterproof boots boasting success and winning countless awards for their notoriously creative advertising campaigns. A number of other casual shoes followed, with international acclaim growing as Timberland began to export abroad.
By the late 80’s a light hiking boot debuted to praise from the sporting world. The boot incorporated trademarked Timberland Trail Grip™, a rubber sole which doesn’t harm trails in spite of being designed for maximum traction. The same year saw Timberland’s first apparel collection, with a year later a women’s line and Mukluk boots introduced too.
Not content with making ground breaking shoes, the Timberland Company was proud to demonstrate the power they have in initiating social changes. The company offered employees paid leave to do community service around local areas, and launched the ‘Give racism the boot’ campaign in 1992. The campaign was a show of supporting diversity. It ran across major media outlets throughout the USA and Europe, with New York City billboards being dedicated to the cause.
In recent years Timberland continues with their path to raise social and global awareness of ethical issues that affect us all. Constantly voted as one of the world’s friendliest and most Green businesses, the Timberland way of life is a positive one.
Timberland – Classic Styles
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Experts in footwear, the entire range of Timberland is comfortable enough to wear throughout the day, and the highest quality to last you throughout your years.
The mens range comprises of innovative shoe designs that have in turn has created some of the most sought after shoes. Custom Timberland boots are all waterproof, available in a range of colours and designs suited for young fashion conscious men. Deep burgundy, rich green and even a dusty pink coloured boot are a part of the range.
For a more classic style, other Timberland boots usable for a range of activities such as hiking, winter climates and field boots are available. Timberland Chukka and Roll-Top boots are ankle length versions of some their classic designs. Open toe sandals, thong sandals and oxford shoes are some of the other Timberland shoes available to men as well.
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Timberland’s women’s shoes incorporate fashion with functionality, giving us stylish shoe and boot designs that are equally adept for outdoor activities. Timberland’s SmartWool ® slippers and Lounger Clogs are an ideal option to keep toes cosy, whilst their moccasin shoes are a smarter take on ballerina flats.
Not only the go-to specialist in outdoor shoes, Timberland has a great range of apparel and accessories. Clothing choices include warm t shirts, hoodies, sweaters and cargo trousers. Pullover knits and fleece vest jackets are a popular choice. Outerwear by Timberland includes coats and jackets for all sorts of situations. Insulated, water proof or just a fashion statement, Timberland’s outerwear options are made for multi-functional use. Accessories by Timberland include gloves, hats and scarves.
Even young ones are able to adopt the Timberland style, with products starting for infants from birth, up to teenagers. Timberland has every person, in every stage and situation of lives covered.
