True Religion the Brand
True Religion is the hippie of the jeans world. Founded in 2002 by Jeffrey Lubell, the company aims to bring a slice of American bohemia to the world of denim. Using pure American denim and 1970s styles, True Religion remains at the forefront of the retro denim revival. Originally a textile manufacturer, Lubell owned Jeffrey Lubell Textiles, a textile design and manufacturing business, based in Los Angeles, between 1978 and 1998. This gave Lubell an inside knowledge into the technology behind fabric, thus sparking his quest to produce premium American made denim and the perfect fit jeans. Rue Religion’s attention to fashion-forward detail is what sets the brand apart from its contemporaries. From quirky seams to elaborate embellishment and vintage hand-sanded finishes, True Religion achieves a perfect balance between retro and trendsetting.
True Religion’s timeless styles and attention to creating the perfect fit have established the brand as a forerunner in premium denim. With immaculate cuts that guarantee the finest fit, and styles that always ooze that certain co ol, it’s no wonder True Religion is a favourite for celebrities and fashion editors alike. In addition to their fabulous jeans, True Religion has also expanded the brand to include vintage styled sportswear, footwear, hats, handbags, swimwear and fragrances. Their retro-chic western shirts are becoming almost as popular as their much sought after jeans.
The brand now has stores spanning the length and breadth of the United States; all decked out like wood cabins to aid the brand’s 70s feel. The now famous Buddha Logo sums up the brands kitsch hippie vibe, which has attracted a host of famous fashionistas including Ben Affleck, Kate Hudson, Cameron Diaz, Britney Spears, Jessica Simpson, Sting and David and Victoria Beckham.
Classic True Religion Styles
True Religion’s mantra is ‘Timeless, Hippie, Bohemian, Chic.’ This is certainly achieved with the brand’s emphasis on all things vintage inspired. Despite offering a choice of skinny, straight leg, bootcut, relaxed or wide leg, it is their trade mark flared bottomed jeans hark back to 1970s bohemia. However, that said, their range of corduroys in a retro palette of Spice, Aubergine, Seal and Wheat, are the epitome of 1970s casual chic.
True Religion boasts collections for men women and children, w hich include jeans, shirts, t-shirts, sportswear, bags, footwear and a whole host of accessories. In addition, they have also launched a women’s fragrance True Religion for Women.
Popular jean styles for women include; Billy Super T in Medium Lovestruck, Disco Julie Big T in Dark Lovestruck, Disco Joey in Rinse, Joey Big T with Stitch in 1B Nine Lives, Disco Gold Billy Bling in Dark Lovestruck , Stella Jean in Dark Lovestruck, Billy Jean in Dark Lovestruck, Disco Billy Big T in Dark Lovestruck, Sequined Billy, Disco Becky, Disco Julie, Johnny Big-T, Bobby, Candice, Stealth Chloe.
Popular jeans styles for men include; Disco Billy, Rainbow Billy, Bobby Big-T Ridin Dirty, Blue River, Lucky Luke, Lone Wolf, Nine Lives, Slacker, Jacob, Old Glory, Cisco Kid, Corey, Prankster, Wildfire, Corey Big-T, Kick Ass, Ethan, Jack, Rolling Thunder.
True Religion also do a range of beautiful quirky handbags, of which the Josie clutch, the Fiona Shopper, the Wren Messenger, the Ashbury Big Bag, the Phoebe Tote, the Stella Weekender, the Leyla Day Bag and the Isobel Tote, are all much sort after bestsellers.
