Tommy Hilfiger the Brand
Ever the entrepreneur, Hilfiger started his empire whilst he was a high-school. He saw a niche creating clothing inspired by the high fashions of New York and London, and selling them to his school friends in his small home town of Elmira. His business took off and Hilfiger was soon running several small stores called People’s Place, whilst juggling his school work.
Fuelled by his success in Elmira, Hilfiger moved to New York in 1979 to pursue a career in fashion design. Intrigued to find a fashion designer who was not simply an artist but an entrepreneur, businessman Mohan Murjani approached Hilfiger with his concept for a menswear line. 1985 saw the debut of Hilfiger’s debut menswear collection. Backed by Murjani, Hilfiger created a collection based on the modernisation of classic wardrobe staples. Button down shirts, chinos, blazers and cotton sweaters were all given a contemporary spin. This style of modern takes on classic pieces remains Tommy Hilfiger’s signature approach to fashion.
Even in his early years Hilfiger was striving ahead for great things. In the same year as he launched his debut collection, Hilfiger launched an ad campaign stating himself, Perry Ellis, Ralph Lauren and Calvin Klein, were the “4 Great American Designers For Men”. A rather cocky approach, certainly, but none the less, one that set him on the road to iconic status. Indeed, the Hilfiger look has become a rather idiosyncratic symbol of modern America. This has enabled Hilfiger to gain a loyal following of ‘all-American’ supporters, including the likes of Diane Kruger, Emmy Rossum and Britney Spears. In 1999 Tommy Hilfiger was the official sponsor for the Rolling Stones No Security Tour, once again associating his brand with some of the World’s greatest iconic figures. So much so that Hilfiger recently collaborated on a book entitled Iconic America.
Today the Tommy Hilfiger label is a firmly established lifestyle brand, covering every aspect of living for men, women and children. The brand even has its own media channel- Tommy TV, once again proving Hilfiger’s innovative nature which has been so important in furthering his brand.
Classic Tommy Hilfiger Styles
When one thinks of Tommy Hilfiger, images of preppy, ‘all-American’ wardrobe classics often appear. Indeed, muted colours and modern twists on classic wardrobe staples have made Tommy Hilfiger one of the World’s most successful fashion designers.
Perfect for work or play, popular women’s styles include: Key West Dress, Varna Dress, Polo Dress, Hampton Flower Dress, Hayley Dress, Angelina Dress, Sindy Dress, Eve Dress, Eve Rugby Dress, Symmetrical Dot Dress, New Star Skirt, Hugh Flower Print Dress, Habutai Dress, Fiona Dress, Ingrid Shirt Dress, Strapless Solid Dress, Naomi Top, Agnes Shirt Long Sleeve, Laundry Shirt, Cisco Stripe Ruffle Shirt, Charlotte Stripe Shirt, Silk Camisole, Gwyneth Tank Top, Forsyth Trench, Classic Short Trench, Arcadia Blazer, Sailboat Print Short, Monroe Short, London Hotpant, London Capri, Monaco Jean, Paris Jean and Victoria Jean.
Always an innovator in classic menswear fashion, Tommy Hilfiger is a favourite choice for modern men worldwide. Some attractive styles include: Authentic Oxford Shirt, Tricolor Check Shirt, Williams Stripe Reverse Shirt, Classic Tommy Knit Polo, Riese Stripe Polo, Palm Print Polo, George Polo, Fred Polo, Samuel Rugby Long Sleeve, Mercer Chino Lobster Print, Manhattan Jean Vintage Wash, Brooklyn Short Lobster Print, Wool Blazer, Seaboard Peacoat and Ronald Trench.
Tommy Hilfiger offers a range of sharp shoes and accessories for men, women and kids. Great styles for women include: Abby Patent Round Toe Pump, Caity Gladiator With Buckles, Beth Suede Flat With Metallic Edging, Ashley Patent Flat With Self Tassle, Tori Polka Dot Flip Flop, Brie Wedge, Skye Red Croc Watch, Simone Croc Embossed, Skye Black Croc Watch, Red Leather Bree Watch, Limited Edition Tote Bag, Wainscott Hobo, New England Patent Draft Tote, Wainscott Clutch, New England Patent Clutch, Annabel Wire Sunglasses and Amy Plastic Sunglasses.
Some of the more popular styles for men include: Driving Loafer, Dress Lace up, Charles Sneaker, Wing Tip Dress Shoe, Jack Sunglasses, Martin Sunglasses, Mark Sunglasses, Men's Bonneville Leather Watch, Skye Croc Watch, Glavin Watch, High Roller, Carson Stainless Steel With Silver Watch and Classic Baseball Cap.
