Police – The Brand
The 1980’s are often looked back upon as a period in fashion were everything was big – from voluminous hair to power shoulders, the eighties are a time in fashion no one will soon forget. For Police this couldn’t be truer, as they made their debut in 1983. The Italian brand immediately targeted fashion conscious consumers, to Police their sunglasses were not just an everyday accessory, but fashion staples for any individual who wanted their own distinctive trademark.
A decade or so later by 1993, Police’s sunglasses were increasingly becoming recognised, with the designer brand putting their stake in fashion by keeping abreast of seasonal trends. Their mirrored blue lens sunglasses launched in the 1990’s, becoming a phenomenal hit across the globe, now reflected upon as a signature style from the era.
By 1997, the Police brand was ready to branch out. A perfume collection was their first debut. Following its triumph, Police added further accessories to their name including watches and jewellery. With their ever increasing popularity over the years, Police’s celebrity backing came to include some of the biggest names in show business. George Clooney, Antonio Banderas and David Beckham have all fronted advertising campaigns for Police’s eyewear. These well dressed gentlemen echo the core Police brand perfectly with their individual, eclectic and stylish personalities – Police isn’t about uniformity, it is personal to taste.
In the last few years Police launched their first apparel collection as well as small leather goods. Distinctive materials and special dyeing processes have ensured the originality of Police’s essence translates to their clothing. With their trademark ‘Younique’ take on fashion; Police will be setting trends for years to come.
Police – Classic Styles
World famous Italian designer brand Police have been making sunglasses for over twenty years. Their unique eyewear collections captivate the best in premium eyewear for women and men. Police’s collections feature signature eyewear styles, such as; Aviator glasses, Mirrored Aviator glasses, and Wrap around tint glasses.
Although Police is renowned for their specialist sunglasses, further accessory collections are also available. Police’s mens watch collection features a variety of watches from stainless steel designs to luxury leather watches, all with the classic Police logo. Police’s watch styles include; Elation, Esquire, Enterprise, Rogue, Rush, Sheen, Skyline, Torque, Vamp and Matrix. Police’s best selling watches include the styles Glamour Square, Patrol and Navy – X.
Police’s masculine line of jewel accessories includes necklaces, bracelets, earrings, rings and key rings. Bracelets include chunky link stainless steel varieties, leather wrist straps, leather cuffs, and antique look bracelets. The choice of Police necklaces is vast, from dog tags to classic chains, best selling items are; Close Up – a simple black leather chain with a magnetic Police buckle, and Avalon – a silver chain with a ‘P’ pendant.
Mens earrings by Police include Bash – an antique, brass effect pair of studs, and Glint – ‘P’ shaped studs made from stainless steel, complete with white crystals. Stainless steel thick banded rings with the Police logo have the same antique look as the rest of the mens Police jewels collection. The most popular ring styles for men include Burnout and Sonic.
Most well known for their fashionable accessories, Police also sell a kids range, as well as small leather goods, perfumery, and an apparel collection with a wide selection of original jackets, all as ‘Younique’ as can be.
