Panache Lingerie – The Brand

Panache’s powerful position in the lingerie industry has been firmly established by their family business values. Founded in 1982 by Antony Power, former senior executive of underwear brand Playtex, the Panache brand is now in the family hands of Chairman John Power.

The Panache brand is regarded as one the world’s fasted growing lingerie companies. Widely sold throughout the UK, Panache is steadily growing in international markets too. With the popularity of the core Panache Lingerie lines, subsequent swimwear collections have also been spawned.

Ultimately though, it is underwear which retains Panache’s prestige amongst lingerie lovers. Celebrity followers include Jordan, aka, Katie Price the glamour model famous for her big bust. Her love of Panache resulted in a collaboration with the Sheffield based company to create her own range of lingerie. The self-titled Katie Price Lingerie Range debuted in 2006 at George by Asda. The multi-million pound deal harked a great success for affordability in bras ranging from D – G sizes.

With their continuous innovative approach to lingerie, Panache’s reputable brand does not go unrecognised. The Panache designers who are based in Yorkshire, North England, have been well praised for their creative yet technical flair to the lingerie making business. Acknowledging their fast rise in the market, Panache has won a number of awards in the UK, including The Queen’s Award for Enterprise in International Trade and the UK Fashion Export Award, which Panache have won a grand total of three times.

Only just over a quarter of a century old, Panache may be a relatively young brand, but their wisdom in the lingerie industry is bound to win them plenty more awards, and loyal lingerie followers.

Classic Panache Lingerie Styles

Most women can spend an entire lifetime searching for the perfect bra. With Panache the solutions are endless. The brand is built with three core values that they truly believe in; Comfort, Fit and Support. Buying bras for a larger bust needn’t break your purse strings either, Panache offer quality made intimates that are affordably chic too. It is these brand values that have seen the Panache brand grow, giving you underwear you can rely on.

And nothing’s more reliable than the Panache Superbra. Constantly in the press, the Panache Superbra is fit for all superwomen ranging from sizes D – K in a variety of colours and styles. The Panache Superbra key styles include; Eliza Superbra, Verona Superbra, Ariza Superbra, Sasha Superbra, Lilly Superbra, Harmony Balconnet, Harmony Full Cup, Tango Two Tone and Porcelain Superbra. Panache’s Superbra boasts being the only strapless bra available in a H cup in the lingerie market, giving you super support where you most need it.

Other Panache bras include the Cleo style, a bright palette of colours available in C-J cup sizes, and the sexy retro, vintage inspired Masquerade collection. Panache’s Masquerade collection comprises of decadently detailed bras that ooze sophisticated glamour with Bandeau and Plunge Bra styles. Matching shorts, thongs and briefs are also available with these Panache collections.

Panache’s expertise in lingerie also caters for the smaller bust, with their specialist Atlantis collection. Starting from an AA cup, Panache’s Atlantis bras are liquid filled, naturally creating the illusion of bigger bust – even by a whole cup size. The Atlantis bras include; T Shirt bra, T Shirt Original bra, Reese bra, Faye bra and a Strapless bra as well. The wide selection of Panache lingerie is sure to fit with every woman’s style.