History of Furla:
During 1927, whilst located in the heart of the sophisticated and stylish town of Bologna, Italy, the young Aldo and Margherita Furlanetto assigned themselves the task of creating their own company. What they created has come to be nothing short of a masterpiece of Italian craftsmanship.
Although commonly regarded for their premium range of handbags, Furla initially aimed to provide women with any type of leather object or accessory they may desire. Established during the post-war era, this approach was deemed adventurous both commercially and industrially. However, their efforts paid dividends as Furla is regarded as a globally renowned leather goods brand.
The first collection of Furla handbags made their debut during the 1970’s. The collection showcased Furla’s distinguished Italian design alongside their foresight into new manufacturing techniques. The first collection of Furla handbags daringly combined materials such as leather with nylon and rubber. Although regarded as revolutionary at the time, this has come to be a technique, which is now considered synonymous with contemporary premium handbag design.
Over the years, Furla have invested heavily in the continuation of research into new manufacturing technologies in order to guarantee that its collections constantly evolve yet retain its characteristic minimalist and understated style.
Presently under the instruction of its third generation, Furla continues in the spirit of fineness to ensure the highest quality of each and every product. Using only the finest leathers and crafted with the employment of skills and techniques that are typical of skilled Italian craftsman, every item within Furla’s collections demonstrates a keen eye for detail and the desire for perfection.
Over the course of the past decade or so, Furla’s president, Giovanna Furlanetto has come to recognise the importance of young designers with regards to the development of the brand. As a result the Fondazione Furla (Furla Foundation) was established in 2008, following the creation of the Furla Art Award in 2000.
The Fondazione Furla examines all avenues of creativity including fashion design and art in a bid to support young talent who are unable to find the means to emerge and showcase their work. As a result, the Furla Talent Hub exhibits creations from a selection of these talented young individuals. The current collection is inspired by Lewis Carroll’s classic tale, Alice’s Adventures in Wonderland and features many beautifully detailed images depicting the ever celebrated story.
To date, Furla can be located in 64 countries and has over 290 stores situated along some of the most prestigious shopping avenues around the world. Furla take immense pride in the quality of the products they create and it is because of this that they have understandably become one of the most influential brands within the worldwide leather goods market.
Furla: Products
The premium fashion brand has returned to nature for their Autumn Winter 2009/10 collection. Inspired by the beauty of the natural world, Furla’s latest offering of handbags are manufactured from materials such as glossy or oiled suede and full-grain nappa leathers, while decorative stones such as agate, moonstone, topaz and amber underpin the collections mood.
Comprising of Furla Handbags, Furla Small Leather Goods, Furla Keyrings, Furla Textiles, Furla Watches and Sunglasses, the collection is arguably one of the most inspiring to date.
Popular products from the Natural Seduction Collection include the Susanna handbag. Available in a glossy, crocodile printed calf leather; Furla’s Susanna comes in the form of a clutch bag as well as a satchel. Available in a selection of colours, these iconic bags exhibit a refined geometrical touch ensuring their style remains elegant yet understated.
Furla pays homage to the 1970’s music scene with their micro collection for Autumn Winter 2009/10. The Rockstar collection comprises of handbags, belts and gloves embellished with metal studs. Furla’s Rockstar calf leather tote and Rockstar calf leather hobo exhibit the ‘neo-punk’ look, which has dominated catwalks this season. Decorative studs feature on the main body of the bags whilst buckle detailing is favoured on handles evoking memories of a bygone era.
The collection currently presented by the Furla Talent Hub is inspired by the Lewis Carroll Classic Tale, Alice’s Adventures in Wonderland. Created by Fabio Sasso and Juan Caro (known collectively as Leitmotiv) the collection offers a range of bags, scarves and umbrellas featuring iconographic images from the much-loved children’s tale.
