Filofax – The brand 
During the Eighties, owning a Filofax was like owning a piece of pop culture. Filofax has since then become something of a cult item; although notions that Filofax was a new creation are certainly not true.
The Filofax range has been around for nearly 100 years. Origins of the company date back to the First World War. In 1921 when an Englishman was working in America, he came across an organising system favoured by scientists and engineers who used technical leaves of paper.
After coming across this organisation method he took the discovery back to the UK, launching a mail order company in London selling these personal organisation systems. In 1930 the Filofax name was registered as a trademark, derived from the description a ‘file of facts’.
A dedicated base of followers adopted Filofax into their lives. Clergy men and military members swore by their Filofaxs, popularity of the product was steady. It is former chairman of the company Grace Scurr who is credited with really giving the Filofax company its longevity and stance in the world though. Working as a secretary for the company, she infamously used her personal Filofax as a backup system to the office filing system. During the Blitz in 1940 the Filofax offices on Aldersgate Street were completely destroyed. It was Scurr who was able to use her notes to build the company back up, going on to become the company’s chairman. She retired in the Seventies, having established a company that would go on to outlast all competition.
Having survived the electronic age, even with the popularity of electronic organisers in current times, Filofax remains a favourite amongst all.
Filofax – Classic Styles 
Filofax may have been producing their legendary personal organisers since 1921, but these stylish statements never go out of fashion.
Coming in a variety of sizes, there are mini, pocket and slimline organisers which are ideal for handbags, whilst compact, personal, A4 and A5 sizes are great for those who keep things a bit more detailed - being handy as desk diaries for work. Styles can come zipped or unzipped, with zipped organisers best for those who might carry loose objects within their organisers, such as a mobile phone, you’ll be sure that your belongings are secure with Filofax.
Filofaxs come in all colours and fabric styles, from soft Italian leather in neutral colours and bold, glossy crocodile and snake print looks to classic black Filofax covers. Personal organisers come with an assortment of diary pages that can be changed or added to. From standard diary pages to maps, sticky notes, and stickers – you can even get calculators, rulers, mirrors and magnifiers that will all fit into your Filofax. Diary pages can be personalised, whether you want a day to fit on a single page or a week, Filofax’s are one of the most adaptable diaries out there.
These days Filofax offer us more than just personal organisers. Folders, folios and high quality beautifully crafted pens by Filofax make the perfect accompaniment to your organiser. Bags, briefcases and other small leather accessories like purses and wallets are also a popular choice. Teaming up with a Breast Cancer campaign, Filofax have a range of pink accessories in support of the cause – favoured by star and breast cancer survivor Kylie Minogue.
Proving themselves as a timeless classic, Filofax’s personal organisers really are a way of life.
