Baby Phat the Brand:
Established in 1998, Baby Phat first came into being as a publicity tool. Producing tiny tee shirts with the clever logo ‘Baby Phat’ to excite his men’s Phat Farm runway shows, Russel Simmons struck gold when celebrities such as Britney Spears and Tyra Banks were photographed wearing these tee shirts. The phenomenal popularity of the Baby Phat tees resulted in the decision to launch an entire collection.
Kimora Lee Simmons, the wife of hip-hop mogul and creator of the fashion label Phat Farm, Russell Simmons; was the obvious choice to create, direct and establish the brands new ‘corporate sibling,’ Baby Phat.
Using her knowledge acquired as a top fashion model, Kimora knew that Baby Phat’s success would rely upon her ability to unite the worlds of high fashion and hip-hop. By incorporating her experiences within working in the fashion industry, her marriage to Russell Simmons and her instinctive sense of style, Kimora succeeded in propelling Baby Phat to the forefront of urban luxury lifestyle brands.
Working together on the Phat label, Kimora and Russell have branched out from urban fashions to create lifestyle brands. Today the Phat label also comprises of a childrenswear range as well as collaborating with Motorola to create the Baby Phat mobile phone. The labels merge with the Kellwood Company in 2004 was expected the make the brands succeed further and explore further ventures.
Baby Phat's globally recognised, slinky feline logo has become synonymous with the brand, if not more so than the attention-grabbing figure-flattering signature jeans, which aspire to represent everything that is alluring, stylish and sassy about the Baby Phat consumer.
As Kimora Lee Simmons continues to escalate Baby Phat to new heights – certainly greater than your typical urban denim brand - Baby Phat has become a standard of living for the glamorous woman who wishes to embody the hip-hop lifestyle with a little added elegance.
Baby Phat the styles
Baby Phat’s celebrity-filled fashion shows have become a fixture during the annual New York Fashion Week. Kimora Lee Simmons sumptuous designs are sought after by famous personalities such as Madonna, Alicia Keys, Ashanti, Tyra Banks, Britney Spears, Beyonce, Jennifer Lopez, Mary J. Blige, and Eve to name but a few.
Comprising of denim separates, leather, outerwear, accessories, eyewear, handbags, luggage, shoes, lingerie, cosmetics, jewellery, two limited edition Motorola mobile phones, a signature fragrance and more recently a collection of Baby Phat medical scrubs; it is easy to understand the appeal of the brand.
From newborns to adults, from waif-like to plus size, Baby Phat retails garments for all ages, shapes and sizes. Arguably, it is their iconic tee shirts, which are one of the brands best selling ranges. Available in a rainbow of colours, the signature Baby Phat tees are figure flattering and feature a shiny foil print signature logo with rhinestone embellishment across the chest.
Other best selling items from the Baby Phat range include a range of signature denim. Available in a variety of flattering cuts, the Baby Phat denim range generally features 5 pocket-designed jeans including a button/zip fly closure with embossed button detailing. The lurex Baby Phat logo is located on the right rear pocket.
Available styles include; Baby Phat, Bootleg Signature Jean. Baby Phat, Lola Wash Gold Cat Signature Hipster Jean. Baby Phat, Rinse Wash Signature Skinny Jean and Baby Phat, Lola Wash Signature Jean. Catering for a variety of leg lengths from 31 to 36 inches and a plethora of sizes from skinny-waif to plus-size, it would be almost impossible not to find a flattering style and fit in this fabulous range!
