Apple Bottoms - The Brand 
Multi-platinum selling rap superstar Nelly is the brain behind the creation of Apple Bottoms. His philosophy is that “a woman should not try to fit the clothes; the clothes should fit the woman!” The first development of Apple Bottoms began in 2003. After receiving much praise for his male fashion line Vokal, the demand from his female fans prompted the decision to create Apple Bottoms. With universal fame, Nelly wanted to create a fashion brand that designed for all shapes and sizes for the benefit of all women, enhancing natural curves to flatter the body.
Teaming up with music channel VH1 to create a reality TV show, Nelly and a group of judges toured throughout the US to search for the perfect ‘Apple Bottom Girl’ – the winner would end up modelling for the brand in a print campaign with Nelly himself. The show became one of the most watched on VH1. With its great public interest, the popularity of the jeans took off straight away with them being completely sold out in two weeks.
Famous Apple Bottoms wearers include music stars Fergie, Ashanti, and even daytime TV legend Oprah. Apple Bottoms have become a cult fashion item amongst the young urban scene. Rap star Flo Rida gave Apple Bottoms timeless infamy in his hit song ‘Low’ singing about a girl wearing Apple Bottom jeans. We’re sure Nelly appreciated the free publicity. From famous fans to famous song lyrics, Apple Bottoms have become a success story internationally since joining forces with Picked Fresh in 2004.
For the freshest, fashion conscious street wear, Apple Bottoms by Nelly is our number one.
Apple Bottoms - Classic Styles
Style straight from the street, Apple Bottoms mastermind rap star Nelly knows how to dress a woman to her best. Apple Bottoms diverse range of fashion caters for the diversity in all women. You’re sure to be well dressed through their collection of well fitting clothes.
Apple Bottoms are best known for their wide collection of flattering, body hugging jeans with the signature apple shaped pocket. Some of the best sellers include; Gold Logo Black Denim Bootcut Jeans, Blue Leather Pocket Skinny Jeans, Pink Satin Logo Skinny Jeans, and Gold Lurex Bootcut Jeans.
For those looking for something other than denim, this brand also have a great range of fashion forward jumpers and jackets, such as the Fleece Hooded Zip Front Jacket, Velour Hooded Raglan Sleeve Jacket and the Reversible Hooded Puffer Jacket.
Dresses and tops by Apple Bottoms are equal hit makers, perfect for nights out. Slogan t shirts in bold purples and turquoises flatter the arms by being cut with cap sleeves. Printed tops like the Butterfly Kisses top are detailed with gems, jewels and sequins – you can’t escape the bling with Apple Bottoms.
In the sunglasses section, Apple Bottom presents a fresh range of varied styles: Large Frame Jewelled Temple Sunglasses, Vented Metal Frame AB Inset Temple, Rimless Apple Inset Temple Sunglasses, Retro Chic Sunglasses, and Rimless Tinted Sunglasses.
Whether you opt for Apple Bottoms signature style jeans, or even if you prefer to keep the bling to a minimum, this is a brand created for women with one goal only – enhancing beauty that’s already there.
